To highlight how executive directors are the true powers behind our mosdos
The EDN conference is an annual get-together for the executive directors of our mosdos, where they can network, hear from industry experts, and overall rejuvenate for the coming year. Our team has been attending as a vendor for the past several years; many of our clients are executive directors, and it gives us a chance to meet face to face. This is especially helpful for the organizations from outside of the Tristate area we don’t get to see on a regular basis. We’ve also worked with the EDN itself for the past four years, servicing their video needs, so I was excited when Yitzchok Krausz, executive vice president of Cheder D’Monsey and one of the EDN organizers, reached out in the spring.
The marketing company they were working with had come up with the slogan “Empowered to power” to highlight how executive directors are the true powers behind our mosdos, with EDN in turn helping empower them.
“I want the focus of the feature to be on the first part,” Yitzchok told me. “The executive director position is one of the most demanding jobs in the nonprofit world, and they deserve the acknowledgment.”
I called him back a few days later with our idea.
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