The plan was to play it on the first night of Selichos, Motzaei Shabbos, capitalizing on the extra time of those staying up late
Though our office is open on fast days, the pace, like our energy levels, is generally slower. But this past Shivah Asar B’Tammuz, I received an email from Rabbi Yaakov Giniger that pushed me into full gear. He was working as a marketing strategist for Living Kiddush Hashem, a movement to raise awareness of a Jew’s mission to be mekadesh Sheim Shamayim, and he wanted us to produce a full-length presentation for them.
On a Zoom meeting with Senior Production Manager Moshe Niehaus, Yaakov, and Rabbi Shraga Freedman, Living Kiddush Hashem’s educational director, Rabbi Freedman explained his vision: a 30- to 40-minute production highlighting the importance of kiddush Hashem. The plan was to play it on the first night of Selichos, Motzaei Shabbos, capitalizing on the extra time of those staying up late.
We discussed several possibilities for the content, and after a day or two, we sent a proposal for a full-length feature with a number of different elements: three five- to seven-minute reenactments of powerful kiddush Hashem stories followed by an inspirational music video. There would be a few speakers sharing words of chizuk in between segments, and a master of ceremonies pulling it all together into one cohesive production.
When all else failed, our resourceful crew took matters into their own hands, skillfully creating the contentious tattoo essential for our story’s authenticity
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