Our job would be to build this “walking tour” style video, making sure it emphasized three main points
SpecialtyRx, a full-service pharmacy provider that supplies prescription drugs primarily to nursing homes, had engaged GCNY Marketing, who reached out to us about creating a video about SRX’s operation to send to prospective clients.
GCNY even had a concept in mind. They had seen and liked the American Airlines in-flight safety video featuring a flight attendant giving instructions in a fun and engaging manner, and they wanted us to take a similar approach.
Our job would be to build this “walking tour” style video, making sure it emphasized three main points; the core values of the company, their sheer scope and size, and their cutting-edge technology and capabilities. It was also important that we keep the video interesting as well as informative.
GCNY sent the first few lines of a script, which would basically be a tour of the facility, and gave it over to us from there, tasking us with taking their vision to the finish line.
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