Joseph (Yoseph) Green is the CEO and president of Rank Friendly, which helps clients with search engine optimization. He lives in Israel and runs his business out of its office in Spring Valley, New York
I grow companies by bringing them a high volume of traffic that converts really well to sales. We take businesses from ground zero to millions of dollars in sales annually.
We use tried and proven SEO — that’s search engine optimization — methods to bring your website to top spots in search engines. This means when prospective clients search for your product or service, they’ll find a link to your site way up high in the search engine, and likely click on it. I call myself the “Senior Searchineer at our office, and my team and I love SEO and all things digital marketing. SEO is about giving web users the best possible experience on your web page. A website that does this will rank well on search engine pages, because search engines want to give users a relevant, quality experience, and if your website is the one that can do that, your website is the one the search engine will share with users. Aside from SEO, we also provide relevant services like website design and development, PPC or pay per click, social media management, and other digital marketing methods.
We’ve found that there are four milestones companies must go through to be successful on the web. First, you need to build the right online presence — a website that’s optimized for both SEO and for your audience. Next, you need to attract traffic to your properties from different channels like pay per click; organic traffic from Google, Yahoo, Bing, and new smaller search engines; social media; guest blogging; and local platforms like Yelp. Then you want to turn this traffic into leads and customers for your business. Last, you want to turn your customers into fans and promoters for your brand, so they’re bringing you more customers. We can take care of these four elements for you.
I was enrolled in an online college with the dream of earning my PhD in psychology. I did a ton of research online for it, and what really amazed me was that anyone and everyone has a say on the web, no credentials needed. I got to thinking, what was I an expert in? Being an Orthodox Jew. I wanted to contribute to the web in that way, and I bought a now-outdated domain, orthodox-jews.com. But I didn’t just want to write, of course, I wanted to get people to read what I was writing, so I googled “how to come up high on Google,” and I found that the industry was all about outsmarting and spamming Google as if Google was the enemy. Even well-known names in the industry advocated this! I didn’t believe in this approach, because I’m not smarter than Google. I hated the thought of tricking the system to get ahead.
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