Jonathan Heller is the CEO of MikvaTech, a water purification company based in Jerusalem, where he lives
What I do: I develop technology that provides mikvaos with advanced water purification systems.
What that means: We offer a range of products — proprietary oxidation machines, skimmers, and filters — that provide comprehensive water treatment solutions for all types and sizes of mikvaos. We’re constantly researching and developing new and upgraded systems and tools. Our mission: to help every mikveh maintain clean and healthy water at the strictest halachic level.
My role: Because we’re a young start-up, it varies. Sometimes, I’m the face of the business, meeting mikveh contractors and designers. Other times I sit with our engineers regarding new product development, and I’m often busy with the daily grind of making sure everything operates smoothly.
Initially, our company, Pool Purity, targeted the swimming pool and wetland markets. A few years ago, a friend sent me a study by the Hadassah-Hebrew University Medical Center about mikveh maintenance practices. I was disturbed by the study’s findings, and I realized that no one is developing anything for mikveh water treatment. There are extensive regulations and guidelines for swimming pools, but the mikveh market has almost no directive. I thought, taharas Yisrael is the foundation of Jewish life — every mikveh should be beautiful, clean, and healthy. I consulted at length with my rav, Rav Asher Weiss shlita, and with his go-ahead, I pivoted to focus on this important need.
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