They were best friends growing up, but when one became a rock musician and the other a baal teshuvah, who would have thought they’d turn an old beer-making hobby into a modern boutique product line?
TASTE OF FRIENDSHIP “The brewing process fascinated me” says Moscowitz. When he invited his long-lost friend over for a taste it was an instant click. Lev affirms “If you’d asked me when I was a kid what I wanted to be when I grew up I’d have said that I wanted to make beer with Yaron” (Photos: Yaakov Lederman)
L ooking at Yaron Moscowitz and Amir Lev two beer-making aficionados who’ve taken their craft to an appreciative public you might wonder what these friends and partners have in common — Yaron with his long hair and jeans and Amir with his long beard and tzitzis.
In fact the 41-year-old owners of Mosco Brewery and creators of their Mosco “boutique” beer brand were best friends growing up on the same street in Rishon L’Tzion went to school together and even served in the same army unit — and as teenagers they shared an affinity for alcohol especially beer.
Moscowitz is a grandson of Zev Moscowitz an immigrant from New York who created Goldstar beer in the 1950s although Yaron says that by the time he was born his grandfather was already out of the beer business. Still a good ale was his family’s favorite beverage.
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