When Yom Tov comes, that means special projects. A look at the processes behind 20 of these special products
That challenge spawned a whole new concept for Mishpacha. Since that brainstorming session, virtually every Yom Tov lineup includes some sort of creative “project” — a highly invested collection of pieces revolving around a single theme.
Over the years, some of those projects were lighthearted, like the visits to friendly family grocery stores around the world. Others were serious and thoughtful, like the supplement of “lasts” — the last yeshivah to operate before the Holocaust, the last Jew to leave Gush Katif, the last cassette tape to be produced on the Jewish music scene.
The formats also varied. Our “Street Beat” project touring major frum thoroughfares appeared inside the main magazine; our collected profiles of prominent father-son pairs filled a stand-alone supplement.
When discussing a Yom Tov project with our art team, the basic instructions are always the same: within the basic Mishpacha visual framework, this should feel like its own “briyah,” its own creation. It should have its own unique vibe and look, with visual elements that reflect the particular theme and mood of the project.
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