These experts have some tips for how to make the most of your time and budget
Pricier products don’t automatically mean better. In my innocent youth, I earnestly purchased eye makeup remover from Macy’s; when it was discontinued, I opted for Neutrogena instead. Much to my surprise, it worked just as well, as did the Target and Walmart brands.
I was shocked to learn that the high price on luxury skincare isn’t necessarily because of the ingredients, but because of the packaging. Companies know that we shop with our eyes, and they ensure those bottles and jars gleam and sparkle to draw our attention. That’s why potent brands like The Ordinary can be so affordable — their packaging is basic and unexciting.
Additionally, while expensive brands may claim they have amazingly exotic ingredients, exotic doesn’t mean effective. For instance, all dermatologists would prescribe retinoids for antiaging, which only cost about $15 at most after insurance; none would recommend the La Mer Cream for $200.
For better skin, shop smarter rather than harder.
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