Deena had no reason to feel awkward. And yet, Chana’s simplicity, her authenticity, made the idea of using this event as a business opportunity feel… wrong
Leaning against a tree a safe distance from the grill, Deena tapped on her phone and read. Ruby Blaine, founder of Ruby Rubs, winner of the James Beard award…
So this Ruby wasn’t some show-off wielding long-handled tongs in black-gloved hands; she was the real deal, a culinary school graduate who regularly participated in competition shows — and won.
Deena looked her up on Instagram. She had 120K followers.
Whoa.
What a collab this would be. If she could somehow story this party without mentioning who the attendees were… Even a simple post to shake things up on her feed a bit. Grilling with pitmaster @rubyblaine on Sunday afternoon – worth a Michelin star IMHO. Tag, tag, tag.
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