You’ve decided to strike out on your own and go freelance. Here’s how to establish yourself in your field and work your way toward success
Perhaps you’re a graphic artist and feel you’ve outgrown your stint at a PR company, or you’re an accountant eager to be your own boss. Or maybe you’ve chosen to start that way from the beginning, because you’ve no need for a social office atmosphere and love the flexibility of creating your own schedule.
But while it’s nice there’s no manager tracking your performance, there’s also no one advising you on how and where you can improve. And you’re not being provided with clients, either.
You want to get your name out there — fast. In freelancing lingo, you want to market yourself.
A fantastic move in that direction is using your own name to do so, suggests seasoned freelancer Chaya Murik who, in addition to running her own graphic design studio, teaches marketing and graphic design at Neve Yerushalayim, Maalot, Sharfman’s, and her very own online Professional Standard Design School.
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