MEET NATHAN HECHT, FOUNDER AND CEO OF CAR-LEASING APP, RODO
Sometimes you meet a person and you can just feel the entrepreneurial spirit radiating from him. That’s the vibe you get when you meet Nathan Hecht. He’s a person who’s greatly motivated by his long-term goals, though he finds the journey of working toward them to be just as thrilling.
After talking to Hecht for even a few minutes, you get the impression that while the idea he’s building is important, it doesn’t matter as much as the impact he wants to create. Hecht has proven that through the variety of industries he’s worked in — moving from entrepreneurial ventures in the military sphere and cryptocurrency to, currently, the auto industry, with his app, Rodo (known as Honcker until recently). He follows each passion closely, noticing where opportunity lies untouched. “When I saw a problem in car leasing, I couldn’t not do anything about it,” he explains. “I had a difficult personal experience trying to lease a car in New York, so after that, it was a no-brainer to start Rodo. It happened very quickly.”
The experience he’s referring to occurred when he tried to lease a Nissan Maxima advertised for $269 a month. After spending a full day completing an application, he was told the car would actually cost $300. Frustrated, he Googled around to try and find other places or resources that might help, but was only met with more applications and forms before he could even get a quote. So Hecht started learning everything he could about the industry and created an app to solve the problem.
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