This week we launch the first installment of our 15th birthday celebration. Over the coming months, we plan to share many more installments of this special project highlighting major stories and trends that we covered during these years.
Fifteen years is a long time in the world of Jewish publishing, especially the magazine world. Visit a kosher supermarket today, and you’ll find newsstands crammed with a diverse assortment of reading material. Back when Mishpacha entered the market, it was a pioneering step. As the market grew more demanding and sophisticated, we kept developing and maturing too: raising the bar on writing, on graphics and photography, on reporting standards and special projects.
Still, some things about Mishpacha have always stayed the same. In honor of this milestone, I wondered whether we could we isolate those trademark qualities. I started out working as a translator from home, so I wasn’t part of that initial team staying late at night and building a new product. Some of the people who’ve been working here for many years helped identify the ingredients of this weekly enterprise.
The Energy The Mishpacha headquarters has a decidedly young feel. That’s not because of the age of the staff — we have all ages, including some veteran editors and reporters with decades of experience — so much as the energy. It’s a place where people with good ideas and drive are invited to move forward. A place where respect and responsibility are readily offered, even to younger people. The unspoken welcome to those with talent, ideas, and initiative is take your idea, make it happen, and find your place on the team.
