Is business coaching a wise investment — or waste of money?
I started investing in coaching a few years back. My first coach specialized in real estate, which meant he had a lot of helpful background and experience in my field. His focus was on accountability and goal setting. We met once a week over the phone and went through all my stats from the week before: How many calls did I make? How many doors did I knock on? How many new contacts did I save to my phone?
The accountability worked — it pushed me to meet his expectations. But I hated it. Did I need to account for every move I made over the week? Why couldn’t I just do the work and leave tallying the details of what I did aside? I realized the importance of what he was aiming at, but it felt like this was his one and only goal. I’ve never been such a meticulously calculated person, and his method was way too intense for me. Some weeks I worked hard, taking a number of clients to see a number of properties every day, and some weeks I worked less, showing just two or three clients a property or two — and that worked for me. I didn’t want to be made to feel guilty about a morning off.
Eventually, I realized that I found my sessions with my coach… boring.
All the accounting was making my business feel heavy. There was nothing organic and casual, so I didn’t enjoy it anymore.
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