How Successful Was My Marketing Campaign?

How successful was my marketing campaign?

While this can be challenging to answer, it’s important to ask the question. Shmuli Rosenberg, CEO of fwd/NYC Marketing has led some of today’s most high-profile marketing campaigns. Here he shares tips on gauging a campaign’s effectiveness:

Every marketing campaign needs to have clearly delineated goals.

It’s the only way to determine whether or not the campaign was successful. No matter how big or small the campaign — or how concrete or intangible the goal is — it’s critical to clearly outline your definition of success and how to ascertain those results.

Use trackable links and proper analytics for digital ads.

(You can use JCN, Google, or any other PPC-type platform.) This allows you to easily determine the success of the advertising. And aside from establishing whether the campaign as a whole was successful, each individual ad’s results can be tracked in great detail.

Multiple mediums are more complicated.

When you advertise in many newspapers and place press releases on various sites, it’s much more complicated to track the individual components of a campaign. However, since the goal is clearly defined — such as fundraising an amount or attendance at an event — you can see whether or not your campaign was successful. Though you may not be able to conclude exactly what worked and corroborate it scientifically for the next time, at least you can determine if the overall campaign was successful.