DeSantis is gambling on a strategy that only seems to work in politics
Think of it this way. Would you invest in a company’s stock when the CEO is replaced and most of the employees are laid off? Would you panic if everyone you worked with was no longer there?
Despite this bad look, DeSantis is gambling on a strategy that only seems to work in politics: the art and science of blowing up one’s own campaign.
Campaign structures are made up of insiders and outsiders. Insiders include family members and close friends who have been with the candidate for decades, and of course large donors who are bankrolling the campaign. The insiders fancy themselves as scientists working to develop exactly the right formula to get their candidate elected. The outsiders are pollsters, fundraisers, door-knockers, and a host of other critical staff who try to make the insiders’ vision a reality. The insiders and the outsiders experiment with potions and chemicals, in the form of speeches, appearances, and interviews, and statements, to come up with the right mix.
Until, boom. Something goes wrong in the lab and the “perfect candidate” explodes. Poll numbers plummet, the media turns nastier, fundraising begins to dry up. The insiders panic and decide it’s time to remove the outsiders.
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