The child in us never really gets over the pain that favoritism causes

You’ve described a fairly common problem, although people don’t talk about it much. It’s hard for adults to complain that their parents are showing favoritism to their siblings because it sounds so “babyish!” And yet, the child in us never really gets over the pain that favoritism causes. In fact, parents do like some of their kids more than others because people like some people more than others. It’s the way Hashem made us, and by itself it’s not a problem, providing that we treat all people in the same kind way that Hashem asks of us.
The mitzvah to love our neighbors (strangers) as ourselves asks us to be as sensitive to the feelings of others as we would want them to be of our own. It’s not how much we like someone — how much we have in common with them and how much fun we can have with them — as much as how well we treat them. Your parents should have worked harder to find ways to be closer to you as you were growing up in their home and they should work harder now to be sensitive to your feelings as well. And this effort needs to be made for all their grandchildren as well, since each one has feelings and can easily be hurt by being marginalized within the family.
Although we don’t have the right to tell our parents which mitzvos they need to improve in, we do have the obligation to protect our children to whatever extent we can. Therefore, you can help your children forge bonds with their grandparents without them realizing that they are making the effort rather than the other way around.
Have your kids make cards, telephone calls, and visits to see their grandparents when they are in town. Teach them how to bring gifts, offer help, and otherwise “win” their grandparents’ love and affection. Only if this fails to move the dial would you directly approach your parents to let them know how much your kids love them and how much they’ve been asking to spend time with them.
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