Technical jobs need to be clearly distributed in advance, so everyone is clear on their responsibilities. Props need to be sourced and hired, sometimes from party planners or specialty sources. For the second Chasdei Lev video, Moshe Finkelstein brought on Yaakov Giniger to create a set that resembled a dinner.
“We needed a dais, printed signs, and a fully set table.” Just one table? “It was one table on a stage, with like ten people watching, but I shot it as if it were a full room, with 200 people watching.”
Motty Berkowitz, who worked on Lipa’s “Gemara Bemangina” video in an intense 36-hour marathon for its Chol Hamoed Succos release, says that the authentic Arabic costumes came from a surprising source: a yeshivah rebbi.
“I called a costume gemach, who sent me on to one of my own rebbeim, who always dresses up Arabic on Purim. He gave me a black bag filled with costumes, and that was it. Now the violinists could match Lipa’s style.”
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