Where does feedback come from, and how do we make sure it keeps coming?
In order to keep putting out a superior product, we need to have in mind that what we did last year — or even last month — isn’t good enough for the next time around. So since the earliest years of this magazine, we’ve always sought out feedback — and not necessarily the positive kind — to ascertain what we can do better.
Where does that feedback come from, and how do we make sure it keeps coming?
One of the most valuable sources is you, the readers. The robust collection of readers’ letters is its own genre of feedback letting us know where we met, exceeded, or dashed your expectations. We value this feedback mechanism immensely and give lots of space in the Inbox pages to critical letters. Not only that, we discuss the insights those letters contain when planning our content.
We also conduct reader surveys, with enlightening results: Once or twice a column that we’d planned to retire was voted most popular, a clear sign to keep it going.
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