Part 26: Scaling or Stalling?

Avi runs operations for a growing logistics company. With 50 employees, major brand contracts, and a steady hum of pressure, on paper, they were thriving. In practice? The company was held together with duct tape, goodwill, and too many spreadsheets.

He reached out last month, exasperated.

“We’re trying to scale,” he said, “but I’m worried we’re just scaling the mess. Every part of the day feels like a chaotic marathon. My team’s juggling emails, spreadsheets, and calls just to stay afloat. We’re not working smart — we’re just surviving.”

I asked if they’d explored AI.

He paused.

“Not really. Some of the guys played around with ChatGPT, but it’s more of a toy than a tool. At least, the way we’ve been using it.”

He isn’t alone. That’s where many smart, capable teams are right now.