If you’re like many small-business owners especially in the frum world blogging might seem risky hi-tech pointless or just plain confusing. Yet any web marketing expert will tell you that your website will perform better if it includes a blog. Here are five reasons why:
1. Free Advertising
Let’s say you run a kosher pizzeria in Monsey. Every single day people search Google for keywords like “kosher pizza Monsey NY.” Wouldn’t it be nice if your restaurant showed up at the top of the search results every time guaranteeing you a steady stream of new customers? All without you paying Google a dime? Consider this: One of the most important factors in determining how high a website should rank on Google is fresh quality content — and a blog is a natural way to do this.
2. Wanna be Famous?
When there’s a lot of competition in your field (for example the weight-loss industry) a blog with strong original content can make you stand out — and even make you a minor “celebrity” in your own field. Instead of being just another name at a professional conference you’re far more likely to be recognized — “You’re the Rachel Cohen?! As in the Weight-Loss Lady? I love your blog!” People tend to be wowed by “As Seen on Google” glamour and are much more likely to take an interest in you refer clients to you propose a joint venture agree to introduce you to a bigwig or just plain hire you.
3. Don’t Call Them They’ll Call You
