On those saddest and most challenging of days, we get a certain clarity: This is where we need to be and this is what we need to be doing
When it comes to our Yom Tov issues, we have a funny unofficial rule: The piece that’s ready first is the one that inevitably gets postponed to a different issue.
This has happened countless times. That one piece that’s been edited, laid out, and proofread since Shevat — unlike the flurry of last-minute arrivals that keep the team working long past midnight — ends up being removed from the final Yom Tov grid.
There’s a corollary to that rule. If the bulk of your content is ready before a closing day, hold your breath; more likely than not there will be some breaking news and you’ll have to adjust all your plans.
Last week was a good example. Before Shabbos, we were looking forward to a smooth closing. We had everything ready to go, except the news package and a few small pieces. Then came one petirah. After those first few moments of trying to digest the news, we got to work: assigning new content, adjusting the grids, reworking the balance, collecting photos…
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