LONG READS Issue 1061 · May 14, 2025

Unintended Targets

"Trump’s tariff wars hit e-commerce hard — and sellers are scrambling to adapt"

Unintended Targets

This week, sprint negotiations in Geneva yielded a 90-day pause to what were 145% duties on all Chinese products while the two nations work toward a long-term trade deal.

The hiatus gives importers breathing room, but the possibility of their return and the president’s global trade war have elicited a range of responses from some of the frontline soldiers serving close to home: the frum-saturated e-commerce market.

Wholesale Squeeze

Dovid Pinter, president of Savewize, a New Jersey–based wholesale distribution business, has staked his company on sourcing overseas products at low prices, offering an array of items that runs from vacuums to cosmetics and K-cups.

“We’ve always worked hard to offer real value to our customers,” he says. “But when the cost of imports went up so sharply, there wasn’t any way to keep prices the same. The only option was to pass some of that increase along.”

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