W hen the late Rabbi Moshe Sherer assumed the helm of Agudath Israel of America from his ailing cousin Elimelech (Mike) Tress his first concrete goal was the creation of a Torah magazine of ideas in English. He wrote to Telshe Rosh Yeshivah Rav Mordechai Gifter “[O]ur greatest tragedy is that we have no public organ through which to speak to the masses… I have always dreamed of putting aside all my other work and devoting myself exclusively to a large-scale English magazine.”