“What Are Some Myths and Misconceptions about Your Field?”

Myth: IT professionals build websites. They also do a lot of tinkering and build computers.

Truth: There are many areas of IT. For most of my career, I focused mainly on supporting the technology of businesses. This includes setting up computers, networks, and cloud-based systems. Most techs do minimal physical work, and no website building. The majority of the work is done remotely and involves troubleshooting/problem-solving.

—Izzy Kleinhendler, information security architect, Keystone Cyber

Myth 1: To be a great copywriter you always need to do hours and hours of research.

Copywriters are very familiar with most industries. If you need to sell clothes and you’re a clothes wearer, there is no research to be done. You talk to the business owner to understand their differentiator and position in the market; you dig into your knowledge, your gut intuition, your emotions, and your own life experiences; and you can write killer copy that will resonate deeply. The only time in-depth research is warranted is if the copywriter is unfamiliar with the industry or not part of the target audience.