Then you’ll flip through the magazine and find a page or two or three that wasn’t there before. You probably won’t realize that months of thought and planning lie behind that page or two and that an entire team joined the effort to bring something new to the package.
We often joke (or kvetch) that good enough is never good enough around here, because this magazine is in constant development mode. We’re always reevaluating, tweaking, adding or subtracting material to our formula. And we’re always cooking something new.
Much like a new recipe, a new column is developed in stages. There’s the concept, the components, the method, the adjustments, the presentation. And it needs time to cook too.
We keep long lists of ideas and half-ideas. Some of them come from our writers, some from the editorial team. Some wait for months before their “opportune moment” arrives. There are some ideas that have even waited for years before the right constellation of editor / writer / art / production fell into place.
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