GREAT READS Issue 938 · November 30, 2022

Win-Win in Malta  

Global entrepreneurs unite for a tech competition on an ancient island

Win-Win in Malta  
Photos: Eli Itkin


Photos: Eli Itkin

There is nothing glamorous about building a startup from the ground up.

Ask Veronica Celis Vergara, CEO of EnlightAID, who developed a platform that tracks charitable donations so donors can see where their money went.

Once, while seeking initial funding, she addressed a crowd of 200 potential investors in Norway and opened the floor to questions.

No one raised a hand.

“I thought we were doomed,” Veronica said. Eventually, a friend of her cofounder chipped in with $100,000 that started the ball rolling, but the process was tortuous. “I survived with sheer stubbornness, knocking on doors, going back home and crying, and then going back out again.”

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