Here’s what experts have to say on what color psychology does to change the way we feel
Here’s what experts have to say on what color psychology does to change the way we feel — and how you can design the spaces around you to give yourself that energizing boost all year long.
The basics of color psychology
It’s too cold in here.
Can you turn up the heat?
Your lattes are yum, but brr…. It’s a little chilly.
The management of a popular coffee shop was frustrated. The customers were constantly complaining about the temperature, even though their heating system was in excellent working order. Then someone hit on an idea: redecorate.
Huh? What difference would that make?
All the difference, apparently. The coffee shop redesigned their seating area, changing the paint color from a cool blue to a warm, cozy orange. The heating system remained exactly the same — but they never heard a complaint about the temperature again.
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