Meet three sheitel machers who have washed, cut, and set their way to the top — and have the stories to prove it!
Photo: Shutterstock
Tziporah Reisman 28 is the owner of Tziporah’s Wigs in Inwood New York. She’s been working as a sheitelmacher for ten years.
It seems that everyone who was ever good at playing with her friends’ hair takes a sheitel course. To become a name in this field you need to be honest. I won’t sell a wig just to make a sale — I have to be confident it’s the best fit for the client. If someone tries on a wig and I don’t like the way the scalp fits or how it lays on her head I’ll say “I don’t like this choice for you.” If I don’t like the hair or the texture on a sheitel we get in I’ll send it back.
I sell a bunch of different brands so I paint the picture for the customers — the expectations for how long each company’s wigs last how it holds up. Even if someone wants to buy on the spot if I don’t love how the wig looks or fits I tell her to come back so I can get better options in for her to choose from. That honesty is what keeps my customers happy it gains trust which is what brings people back.
patience. Whether it’s working with a kallah to show her how to fit her very thick hair under a wig or a lady who’s trying on the same three wigs ten times in a row — “Let me try this one once more… Now this one… This one again” — I remember that it’s a big purchase it’s your appearance it’s a big decision. You can’t rush people. Patience is a really necessary part of the job.
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