"Welcome to the 21 century millennial farmer— no sunburn, straw hat, or dirt under my nails"
“That’s because hydroponic farming doesn’t take place in the ground or in soil,” says Jonathan. “A lot of farmers are transitioning to hydroponic growing because natural resources are being used up. And if it’s done right, hydroponics can create a better quality product. And yes, the stores who sell my produce tell me I look too ‘polished’ to be a farmer. I say, ‘Welcome to the 21 century millennial farmer — no sunburn, straw hat, or dirt under my nails.’
“In general, when I meet new people and I introduce myself as a vertical farmer, they look at me as if I grew a second head. I’ve received comments like, ‘So where’s your scarecrow?’ ”
Hydroponics is the science of growing crops without soil. The produce is grown in climate-controlled environments, in tubs of water-rich nutrients, under artificial lighting. The process is cleaner, healthier, and smarter than that of soil crops because nutrients are provided directly to the plants’ roots.
Everything on Fresh Florida Farms is grown according to the highest agricultural standards, without genetically modified organisms (GMOs). Jonathan works closely with the USDA and FDA to ensure all standards are met or exceeded.
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