LONG READS Issue 923 · August 10, 2022

Seeing Triple

AJ Orbach and Maxx Blank braved failure and doubt to build Triple Whale. Now the promising startup is blowing competitors out of the water

Seeing Triple
Photos: Elchanan Kotler
Question:

What do you get when you combine an Israeli yeshivah bochur with a penchant for start-ups, a young American entrepreneur who was introduced to Yiddishkeit through a frum networking event, and an oleh from Belarus who’s considered one of the world’s top software coders?

Answer:

Triple Whale, the start-up that provides a streamlined system of deep analytics for online businesses and that within a year, succeeded in raising $27.7 million and attracting over 5,000 customers across the globe.

IS it luck? A miracle? The natural outcome of the meeting of brilliant minds?

Siyata d’Shmaya,” reply two of the co-founders, AJ Orbach and Maxx Blank, as if on cue.

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