Radio personality and marketing expert Yitzchok Saftlas introduces John Sculley former CEO of Apple and Pepsi and current vice chairman of RxAdvance — a revolutionary cloud-based health care system. Here John shares his top five takeaways from his experiences at some of the largest corporations in the world.
Change the World
Why would John Sculley the CEO of Pepsi leave to become CEO of a little-known start-up computer company called Apple?
Crazy you might say.
Steve Jobs was always brilliant but at 26 years old the board was not prepared to make him the CEO of Apple. In a move they surely came to regret the board allowed Steve veto power over their CEO candidates. After he turned down over 20 candidates from the tech industry the board proposed a candidate from an entirely different industry — John Sculley.
After spending five months getting acquainted John and Steve had to make a final decision. It was all very picturesque — the sun was setting as they stood on a terrace overlooking the Hudson — when John turned to Steve and said “I’m sorry. I’m not coming to Apple.”
