GREAT READS → MONEY TALKS Issue 973 · August 9, 2023

To Life! With Yoel Yitzchok Bodek

Which life insurance is the right fit for you?

To Life! With Yoel Yitzchok Bodek

Twenty-three years ago, a MetLife recruiter picked up a résumé he had posted on an online job forum. He told the recruiter he wasn’t interested in the field at all, but let himself be convinced to come down to the Bay Ridge office for a conversation. By the end of the interview, he’d been successfully convinced to give it a try.

The team reframed the industry for him, upending his vision of agents trying to close a deal pushing a product that is difficult to sell. “It’s about financial planning, and helping families prepare for the future,” they told him.

He soon learned that life insurance isn’t a financial plan, and a financial plan that doesn’t incorporate life insurance isn’t a very sound one.

He decided to give it a try, and 23 years later, he’s still at it.

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