GREAT READS → MONEY TALKS Issue 975 · August 23, 2023

Put Your Best Foot Forward

Pursue financial success with business coach Jeff Cohen

Put Your Best Foot Forward

Jeff is passionate about his belief that the journey to success needs to be an active one, and offers tips for anyone who wants to move over from the passenger seat and get behind the wheel.

You mentioned the parental footprint. Can you elaborate?

Sure. It’s a term that refers to the impact your parents and upbringing have on your perspectives — especially as they relate to careers, money, and finances. It’s normal when you’re young to accept what your parents say (or model) as fact. It influences your decisions.

In my case, one big footprint I absorbed was my parents’ approach to career. It went like this: Pick a track, join a company, and stay there for 40 years as you climb the corporate ladder. And it worked for my father; he was able to slowly and steadily grow his nest egg, and by the time he retired, thankfully, he had a significant amount saved.

The second footprint I credit to my parents is to always live within your means. My father pushed this message often. I particularly remember a neighbor who picked me up for car pool in a fancy sports car, decked out with all the latest features. The car was nice, but when we visited them a while later, in the heat of the summer — there was no air conditioning.

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