GREAT READS → BUSINESS CASUAL Issue 979 · September 20, 2023

Leveraging LinkedIn to Drive Sales

LinkedIn is a powerful tool to grow your business, but it takes time and effort, and there are definite rules to being successful

Leveraging LinkedIn to Drive Sales

Know clearly what your goals are on the platform. Is it to become famous? To bring in business? Whatever your goal is, stick to it. It’s a powerful platform, and the business and networking opportunities are amazing. If you’re consistent with your plan, posts, and commenting, with siyata d’Shmaya it should bring in business.

The goal with LinkedIn is to see, be seen, network, and of course grow your business.

Accomplish this by posting, commenting and sending direct messages. It’s important to always maintain activity, ideally by a combination of posting, commenting, and direct messages (DM). At the very least, do any of the three on a consistent basis to keep you in the feed.

DMs are important. It can be a short intro message with a snippet about who you are and what you do. If there are people who engage often in your posts, try to message them occasionally, thanking them for their engagement. If there are any people whose posts you particularly enjoy, send them messages thanking them for the content they put out.

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