What Is Digital Marketing?

I’ve been working in administrative roles in a software business for the past 15 years, and I’m ready to move on. I’ve been hearing about digital marketing, and it’s piqued my interest — I’m good at technology, and I get people. But I don’t quite comprehend what I would actually be doing on a daily basis if I went into the field.

Can you tell me some more about digital marketing and how I would know if it’s the right fit for me?

Have you ever heard of a sanitation engineer? How about a coiffeur? Those are just fancy titles for a garbage man and a barber.

Similarly, the term digital marketing can confuse people into thinking that the job is something more complicated than it actually is. So what is it in simple English? Someone who does marketing — the activity or business of promoting and selling products or services, including market research and advertising — online.

Just like in the field of regular marketing (or any field really) there are subsets of jobs a person can have.

Here a few jobs that a digital marketer can do: