Most gaps between the client’s vision and ours can be bridged with a little out-of-the-box thinking
Yaakov Smith, creative director of the Torah Marketing Initiative, reached out to us in mid-June. He said he was representing a mesivta in Chicago, and he wanted to see what we could do to help them with their upcoming event, a chanukas habayis inaugurating their new location.
On the conference call, one of the roshei yeshivah, Rabbi Mordechai Elbaum, provided us with a little background.
“Unfortunately, a large percentage of boys just aren’t making it in the yeshivah system,” he said.
He went on to explain that whether some boys have learning challenges or absorb information differently, they struggle to keep up with their peers. He and his close friend of many years, Rabbi Avrohom Yitzchok Ausband, opened the high school with the understanding that success breeds success.
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