Yes, this is the type of magazine that does feature prominent Torah leaders on its cover.
“You need to up your game,” I was told. “The magazine covers are weak. They’re not grabbing people. Here, look at this one.” The previous week’s edition stared at me. “It’s a yahrtzeit piece for a rosh yeshivah who hasn’t been alive for years already. How is this going to sell the magazine?”
I heard echoes of that conversation a few years later, when a staff member looked at a freshly printed cover and enthused, “This is a great cover, a break from the ‘man with a beard’ look. We need more of these.”
Mishpacha has always been a “something for everyone” kind of publication. Its strength stems in a large part from the fact that it’s a smorgasbord, with a mix of styles, tones, moods, and formats.
That principle extends to the covers as well. Some magazines always feature celebrities or style icons on their covers. Others star successful entrepreneurs. Some go with creative illustrative concepts, some with clever caricatures. Mishpacha isn’t as easy to pigeonhole.
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