LONG READS Issue 838 · December 2, 2020

A Branch Extended

One year after a deadly shooting, Moishe Dovid Ferencz is back behind the counter

A Branch Extended
Photos: Itzik Roytman and Naftoli Goldgrab

Exactly a year after last December’s deadly attack on the small, close-knit Satmar community in Jersey City — when domestic terrorists opened fire on the Jersey City Kosher Market, killing owner Moishe Dovid Ferencz’s wife Leah Mindel (Mindy), her cousin, and a store employee  — Ferencz is focusing on the light that’s illuminating his darkened world

Colleagues in the kosher supermarket world couldn’t bring back his loved ones, but they banded together to do what they could for one of their own: rebuild his business.

The Olive Branch grocery opened its doors less than three months after Jersey City Kosher Market was boarded up by police — a new dawn in relationships between the Greenville neighborhood’s multiracial residents, who were horrified by the attack, and the growing number of chassidic families who have moved into the area in recent years.

A team of supermarket activists made sure the new store’s gleaming shelves were adequately filled with rows of heimishe groceries, plenty of chalav Yisrael dairy products, and enough varieties of chrein and dips to ensure that every member of Jersey City’s fledgling Jewish enclave could purchase their favorite Shabbos foods locally, just as Moishe Dovid envisioned when he set up JC Kosher.

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