How could it not be good — it’s bursting with scrumptious apple flavor. I would almost call it an apple babka, especially with the crumbs and glaze, and it’s perfect for Rosh Hashanah.
Styling and Photography by Devorah Applegrad
Food Prep by Leah Hamaoui
WHO
Mr. Chaim Lieff
WHAT
Specialty breads and pastries
WHERE
Brooklyn, NY
WHEN
9 years ago
WHY
To provide their customers with delicious, wholesome baked goods
As soon as we began discussing this column, a memory immediately sprang to my mind — a Shabbos afternoon conversation with my cousin Simi from Flatbush. I was visiting my brother’s house, and Simi was telling us all about the incredible smell that wafts along Avenue M when the famous apple bread is being baked. And so, I immediately gave her a call, hoping to prod her memory and clarify the where’s and what’s of the heavenly bread she had been referring to all those years ago. Well, I didn’t need to prod at all; Simi knew exactly what I was talking about and happily shared this hidden gem. And I am likewise happy to pass it along to our readership!
Breadsmith, a kosher bakery that is part of a national franchise, is located on Avenue M, in Brooklyn, NY, between East 18th and 19th Street. I contacted the bakery’s owner, Mr. Chaim Lieff, for some background history and more information. As Mr. Lieff explained, the franchise started in Wisconsin about 30 years ago and spread across the nation; the bakery in Flatbush opened nine years ago and has, baruch Hashem, seen much hatzlachah. (A few locations of the franchise are kosher; this one is under the hashgachah of Rabbi Yechiel Babad.) All the bakeries officially have the same menu but they don’t all create the same products every day. As he explained, “In Texas, the consumer demands will be different than in Brooklyn.”
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