Beware Social Media Postings   

I would like to share two recent stories illustrating the catastrophic and tragic impact of social media postings which were brought to my attention.

A new kosher restaurant opened in a mid-sized Jewish community.  There were good feelings about the new establishment and people were very excited to have this new option in town. On the first Sunday the restaurant was open, the following message was posted on social media and was seen instantly by hundreds of people.

“They’re so unorganized that it just leads to chaos trying to eat a simple meal. It doesn’t seem like anyone here knows what they are doing. The canned greetings and schmoozing is so fake, contrived and totally unnecessary.”

Several days after the posting, my phone rings, and the owner of the restaurant tells me about the post and the significant financial loss that this negative review will undoubtedly cost him.