LONG READS → BRANDING TOGETHER Issue 869 · July 14, 2021

Stage 1: Branding Together

Why not do what she knew how to do best, using the same strategies she used for her Anelis Group clients, for one struggling business?

Stage 1: Branding Together
Name: ELISHEVA PERLMAN
Occupation: BRAND LEADER, The Anelis Group

Most small businesses are built on blood, sweat, and tears. When the world as we knew it came to a screeching halt in March 2020 and the pandemic dragged on, many were hemorrhaging badly.

Elisheva Perlman, founder of The Anelis Group, a boutique marketing firm, couldn’t get the plight of the many small business owners she’d worked with out of her head. She knew there had to be a way to use her experience and creativity to be part of the solution.  The only question was how.

Having always had a gift for transforming out of the box ideas into successful marketing campaigns, it didn’t take long for Elisheva to hit pay dirt with a relatively simple concept: Offer struggling small businesses a ray of hope by running a campaign providing a complete marketing package to one lucky winner, with an uber-talented team giving them the tools to start fresh, get back on their feet, and maximize their potential in a very big way.

And with that, Branding Together was born.

Twinkle in the Gloom

Elisheva’s flair for the creative and her passion for helping others have been a common theme even before The Anelis Group came into existence. As a sixth grader she ran a donut sale that raised more than $100 and she pulled many an all- nighter creating school newsletters, laying out the yearbook, heading plays and choosing themes for many an occasion. A Parsons School of Design graduate who also has a bachelors in education, Elisheva also earned a marketing and business degree with a concentration in design and public relations, and has taught high school limudei kodesh, acted as NCSY New York’s program director, and served as Ohr Naava’s director of marketing and communications. As founder of The Anelis Group, she shares her branding and marketing expertise with clients, typically forging close relationships along the way.

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