A well-chosen name tells the world who you are and what makes you unique
437 contest entries. 9 creatives. The number of hours spent deciding on the winner of Branding Together, giving one lucky business an all-inclusive makeover? Let’s just say it was too many to count. But after multiple meetings, endless phone calls, and lots of Zoom conferences and WhatsApp messages, the Branding Together team finally came to a meeting of the minds, savoring the moment as they reached out to share the good news with the winner — Dr. Suss Stables, a family and sensory-friendly horse farm in New Jersey’s Jackson Township.
featuring Avi Webb
Because a well-chosen name tells the world who you are and what makes you unique, naming a business is about so much more than coming up with clever verbiage that will make for memorable graphics. First up for Branding Together? Coming up with an expressive new identity for our contest winner.
It was shortly before the year 1600 when William Shakespeare pondered the significance of a name. As Branding Together creative director Elisheva Perlman explains, a well-chosen name is an essential component of any business and can actually be a significant factor in its potential success, a truism that has proven itself time and again.
“Amazon, for example, was a name that Jeff Bezos saw evoking images of a South American river so large it dwarfed all others, a concept that reflected his grand vision for his online bookstore that eventually morphed into the global marketplace that has become part of daily life for so many,” observes Elisheva. “Jack Dorsey also hit the nail on the head when he dubbed his social media platform Twitter — its short, simple snippets of chatter call to mind the staccato chirping of birds.”
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