From my Table

Her reply? Shoin.

It’s not just with “stuff.” I want healthy recipes, but also easy, but also different, but of course delicious. I want to do everything on my to-do list, but also go to sleep early, but also have time for family and friends, but also wake up to an immaculate house. And no, this is not asking too much, why would you think that?

In this instant-gratification age, our expectations are simple. Having it all, at high quality, low effort, and low cost. And next-day delivery/free shipping/free returns, of course.

When I think about it objectively, it is kind of ridiculous. Who can maintain these kinds of standards? Accepting and embracing what we can and can’t do isn’t easy, but it’s a good goal (to add to my to-do list!).

Many of you have gotten there, and you’ve prioritized what you want; the most common request we get across the board is for something easy. I hear it a lot from you when you flip through the pages of our visuals and crafts, which is why many of my conversations with Esther O. start and end with “But is it easy enough?”