LIFESTYLE Issue 850 · February 24, 2021

Gratitude Nation

Sing, dance, and reconnect along with the Thank You Hashem nation

Gratitude Nation
Photos: Naftoli Goldgrab

Yep, these are the guys — Aryeh Blumstein, his brother Elimelech, singer Joey Newcomb, and Yakov Josephy, with the help of a cadre of friends and supporters — who launched that quintessentially grassroots, infectiously exuberant movement to promote gratitude, positive thinking, and chassidic ideas throughout the Jewish community. You’ve surely seen their swag: the stickers, bracelets, hoodies, and keychains sporting the logo of a little crown and the words “Thank You Hashem!” Their online posts compel thousands. Every song they release goes viral. An idea that might have once been dismissed as a fad has become a badge of cool consciousness and dveikus.

So how did a bunch of FiveTowns guys in their thirties launch an international craze? And how did their hallmark phrase manage to inspire Jews of all ages to deepen their relationship with Hashem? The group was eager to share their story.

The Inspiration

Aryeh Blumstein, one of the movement’s initiators, is our host tonight. His brother Elimelech is the creative arm and together, these two brothers kindled the flame that ignited the TYH fire.

The Blumstein brothers are the oldest sons in a clan of 11 children, a family in which outreach is the family business. Their father, Rabbi Heshy Blumstein, is the rav of Yismach Moshe in Woodmere, Long Island, the type who pulls people off the street and brings them home for Shabbos. “He’s our inspiration,” Elimelech says. “He was always an out-of-the-box guy, and we grew up in a kiruv home that was full of ahavas Yisrael.”

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