GREAT READS → INSIDE JOB Issue 646 · February 1, 2017

Graphic Designer

Three graphic designers dish about the impact of the Internet, their favorite colors, and what they really think when they get your wedding invitation

Graphic  Designer

Y es they design flyers and craft logos — but there’s so much more involved. Think creating designer illustrated bentshers planning the pages of a Hebrew-English sefer laying out newspaper spreads and more. Get to know three graphic designers from around the world and learn the inside story about this colorful profession.

Lauren (Leebee) Mann 33 is a graphic designer in Los Angeles California. She’s the owner and chief designer at Lauren Mann Design and has been working in the field for more than a decade.

Everyone wants a flyer that’s “eye-catching” and “different” but what they really need to know is how to catch their target market’s attention.

You may think all I do is design things. In real life a graphic designer also…

gives business and advertising advice to clients; deals with difficult clients with kindness and understanding (it’s a great exercise in middos!); acts as a quasi-event planner; and more.

If you’re running your own design company you also need to run a business and that includes bookkeeping advertising yourself using spreadsheets like Excel preparing files for printing placing orders and so on. It’s more than just creating designs that’s for sure.

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