“Look, this is l’toeles.” Sarah leaned in, Bracha followed. “Mindy sees problems where there aren’t any. She makes mountains of molehills”
“When do we get to the actual course?” Mindy interrupted. “Because right now it sounds like a lot of time and effort before I even maybe see a dime.”
Yes, yes, it’s working.
“Well, yeah,” Sarah agreed. “Think of who you would take a course from, how you heard of them, and how many different places you saw or heard about them before feeling comfortable with them. A lot, right? So a parenting course needs to match on a lot of levels — chinuch approach, hashkafah. It’s not like an art course or an Excel course where you can easily see the skill set of the instructor. Killer testimonials can do wonders.”
Mindy frowned. “Who’s giving me a testimonial? I haven’t done anything yet, as you pointed out.”
Sarah grinned internally; it was working.
“You can offer a free coaching session to people in exchange for a testimonial,” she suggested.
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