LONG READS Issue 773 · August 14, 2019

Make It Personal, Make It Shine

If you really want your simchah to stand out, make it personal: let it reflect your gratitude to Hashem and joy in the occasion.

Make It Personal, Make It Shine

 

Tips From Zevi Seidenfeld, Ceo Of Brandscape
I

run a company that produces ground-breaking corporate, nonprofit, and private events. For every event I produce — be it corporate or private — I have a single goal: to create a memorable experience for the participants.

When baking a cake, every ingredient is important for a successful final product. Likewise, a great event or simchah is the culmination of many elements and details all coming together to build the ultimate experience.

The way I see it, a simchah’s not just about marking a milestone. It’s also an incredible opportunity to express gratitude to Hashem and to share that joy with close family and friends.

That’s why the most important ingredient in creating a memorable simchah is infusing it with a neshamah — with a sense of meaning. I know it’s hard. People are so afraid of being unique, different, and personal. That’s why so many simchahs are templated; every event looks exactly the same as the past ten simchahs. But when the baal simchah radiates and infuses the entire event with this attitude and feel, that’s what transforms it from ordinary to memorable. So if you really want your simchah to stand out, make it personal: let it reflect your gratitude to Hashem and joy in the occasion.

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