Because the world of paint is so vast, picking the perfect shades can be downright overwhelming. Not only is there a myriad of colors, but there are also varying finishes and methods in which to paint them.
Elements like the size of the room, the amount of overall traffic, and the angles and light the room receives all need to be taken into consideration when choosing both colors and finishes. The simplest yet most effective advice I have, and one I will never tire of repeating, is to sample, sample, sample. Each color will look completely different depending on the room it’s in, so it’s important to sample the colors in the actual room. Think of a variable like this: no two rooms will get the same amount of light, so the pigment can look different depending on where it’s placed.
Here’s a breakdown of some common paint finishes and where to best use them.

These paints have the least amount of gloss or shine to them. Because matte paints have the most pigment, and therefore the most coverage, they conceal the most. Utilize this finish when your goal is to hide imperfections on your wall (think nail holes, cracks, slanted walls).
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