Avrum Mordche Schwartz lifts his audience by lifting himself first
Our conversation begins with a bit of mystery, almost like one of Avrum Mordche Schwartz’s performances. His fans know his distinctive trademarks — chassidic hat, long flowing reddish beard and peyos, and that ever-present white scarf.
But all of those are just the outer trappings.
Because if you’ve heard his recordings (think “Lomir Machen Kiddush,” “Kadeish Urchatz,” and so many others) or seen him perform, you’ve already sensed that his inner world fills the room with a kind of hypnotic emotional intensity.
It’s hard to explain emotion. Perhaps it is the most abstract thing in the world. But for some reason, with Avrum Mordche Schwartz, emotion is almost tangible. You sit across from him, and it seems as if even the most casual questions penetrate his heart, every answer carved from the depths of his being. More than once, it feels as if someone in the room might burst into tears — or that he might break into a niggun.
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