Celebrity Tourists Part of Branding Mission,Touching Down in Israel,Celebrity Tourists Part of Branding Mission
IN THE LIMELIGHT Israeli government officials are hoping to turn public opinion on its heels by recruiting celebrity tourists (Photo: AP Flash90)
In addition to hauling in five catches in a winning Super Bowl performance New England Patriots tight end Martellus Bennett caught his share of flak after informing team owner Robert Kraft that he would not join him or his teammates at the traditional White House victory celebration.
Bennett has been a strident anti-Trumper on social media so his decision is not surprising. But Bennett has another reason for his nonattendance one that Kraft known for his pro-Israel views would applaud.
He has a scheduling conflict. Next week while President Trump and Prime Minister Netanyahu will be huddling in Washington to devise a new Middle East playbook Bennett will be flying in the opposite direction joining ten other NFL stars on a seven-day tour of Israel as guests of the Israeli government.
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